Brando is a strategic consultancy that sees a very specific role for itself in the world of business and enterprise.
As experienced enterprise professionals, we are not blessed with the gift of technological invention or manufacturing know-how. We are however, experienced and skilled at strategic thinking, organisational development and communications.
As two men with a concern for the planet, we found a way of welding our skills and beliefs into a positive force and we seek to work with organisations that aim to make a positive impact on our world too. For example, we have taken one small renewable energy company and launched it as a leader in its industry and we help numerous not-for-profit organisations large and small develop from being grant dependent to self reliant social enterprises.
We seek to make businesses become incredible enterprises not just be good at what they do because in an age of communication clutter, being good is no longer good enough.
Our clients have included the Department of Agriculture and Food WA, The Department of Consumer and Employment Protection and non-government organisations such as WACOSS.
We believe that for organisations to be successful today, they must be a driving force behind the implementation of sustainable abundance for all. We hope that we can play a part in your enterprise helping achieve this.
Now, for some insight into the sort of thinking that inspires us, check out this video below.
Business owners can no longer rely on yesterday’s textbooks for their guide to success. Mass market advertising promoting your goods and services will no longer cut it in our cluttered media environment.
Today, your business must have meaning for your customers. In a world of copy cats and me-too businesses, customers are attracted more to those businesses that can demonstrate a real and honest commitment to them - the community and their society – by being remarkable.
Today you need to ask yourself, what is your customers' perspective of you? What do you or your products stand for? What does your customer actually want and what do you provide? Do you give to the greater good or do you take from it?
If you don’t ask these questions or can’t answer them, your marketing might be more expensive than it needs to be and far less effective. If your message is reduced to price, mass media and constant competition from similar organisations you may not have found your 'market gap'.
When you do understand what your customers needs are, beyond the product and service you offer, you gain a sound basis for action to vastly improve your bottom line and move toward your own business' sustainability.
Brando helps businesses like yours grow by helping you to connect with your market. We specialise in assisting organisations that have found they can simultaneously give meaning and get results.
