Brando Marketing is a strategic marketing consultancy that sees a very specific role for itself in the world of business and enterprise.
As experienced advertising and marketing professionals, we are not blessed with the gift of technological invention, engineering skill or manufacturing know-how.
We are however, experienced and skilled at marketing strategy, promotion, selling and communications.
So, as two men with a concern for the planet, we found a way of welding our particular skills and our beliefs into a positive force for both the planet and for business.
Our passion for ecologically sustainable and socially responsible products and services means that these are the businesses we seek to work with.
For example, we have taken one small renewable energy company and helped make it a leader that has set new benchmarks for its industry.
We are helping a software company market their low cost product to millions, giving a voice to those who can least afford it.
We seek to make businesses not just good at what they do but incredible!
Being good is no longer good enough.
We also work with the government on projects such as the $140 million WA Food Strategy and agencies such as the Department of Consumer and Employment Protection and non-government organisations such as WACOSS.
We believe that for businesses to be successful today, they must be a driving force behind the implementation of sustainable abundance for all.
We hope that we can play a part in your business helping achieve this.
Business owners can no longer rely on yesterday’s marketing textbooks for their guide to success. Mass market advertising promoting your goods and services will no longer cut it in our cluttered media environment.
Today, your business must have meaning for your customers. In a world of copy cats and me-too businesses, customers are attracted more to those businesses that can demonstrate a real and honest commitment to them - the community and their society – by being remarkable.
Today you need to ask yourself, what is your customers' perspective of you? What do you or your products stand for? What does your customer actually want and what do you provide? Do you give to the greater good or do you take from it?
If you don’t ask these questions or can’t answer them, your marketing might be more expensive than it needs to be and far less effective. If your message is reduced to price, mass media and constant competition from similar organisations you may not have found your 'market gap'.
When you do understand what your customers needs are, beyond the product and service you offer, you gain a sound basis for action to vastly improve your bottom line and move toward your own business' sustainability.
Brando Marketing helps businesses like yours grow by helping you to connect with your market. We specialise in assisting organisations that have found they can simultaneously give meaning and get results.
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